1. Search ads or PPC Ads: One of the most popular Google Ads is Search Ads, also known as PPC Ads. PPC stands for Pay Per Click. PPC Ads appear at the top of search engine result pages. For every click on search ads, the advertiser has to pay for the click in search ads. Advertiser can create and manage their search campaigns from some default options according to their targeted customers within the budget. Quality score, website’s age, and content relevancy are vital factors in PPC Ads. 
   
   
2. Display Ads: Display Ads display the brand, logo, and tagline. This Ads are displayed on websites, mobile apps, and other digital platforms, ensuring high impressions to the potential customers. Display Ads play a crucial role in brand awareness. Display ads contain banners, images, videos, and animations. It is another cost-effective tool to reach to the potential customers.
   
   
3. Shopping Ads: Shopping Ads is another form of Google Ads. These ads are usually used for E-commerce businesses. Shopping Ads contains Product images, Product Title, and Product Price. Shopping Ads increase the visibility of Products. Google Shopping Ads, also known as Google Product Listing Ads or PLA. 
   
   
4. Video Ads (YouTube Ads): Google Video Ads or YouTube Ads is one of the most effective Ads platforms of Google Ads. The main target of Video Ads is to use video content to sell customers a product or service. Video Ads are usually placed before, during, or after a video stream. The main components of video ads are a thumbnail image and some text. Advertisers set up a video ad campaign to build brand awareness and engage potential customers. A video ad video length varies from 5 to 30 seconds. Typically, skippable in-stream ads, non-skippable in-stream ads, bumper ads, in-feed video ads, and Out-stream video ads are the primary forms of Video Ads. Video Ads perform better than image ads.
   
   
5. Discovery Ads: Google discovery ads are seen in Google feeds like Gmail, YouTube home feed, and Google Discover feed. Like other Google Ads, these ads are targeted to reach people and engage business brands. Discovery Ads only allow targeting audiences. Advisers can set up discovery ads in two formats: single-image and multi-image carousel ads. In discovery ads, up to 5 headlines can be used. Each headline is up to 40 characters and 90 characters for descriptions
    
6. Google Smart Campaigns: Google Smart Campaigns are automated type ad campaigns. Google uses its machine learning technology to optimize ads and increase conversion rates. In the structure of Smart Campaigns, the advisers need to input business goals, budget, and targeting information. Google Smart Campaigns is very good for newbies at Google ads. It is a time-saving and cost-effective Google Ads Platform.
   
   
7. Google App Ads: The Google App ads platform is designed for app developers. Another name for Google App Ads is Universal App Campaigns (UAC). App Ads promotes mobile apps in Google networks like Google Play Store, Google Search, YouTube, and The Google Display Network. The critical aim of Google App Ads is to drive targeted audiences to app installations and in-app purchases. These AI-generated ads help advisers reach large audiences and promote mobile apps to them. 
   
   
8. Google Local Ads: The Google Local Ads platform is designed for local business services. It helps local businesses like plumbing, electricians, lawyers, dentists, painters, etc., reach potential customers. In Google Local Ads, advertisers have to pay for leads instead of pay per-click.
   
   
9. Google Call-Only Ads: Google Call-Only Ads are designed for businesses that want direct phone calls from their customers. This ad is like Google Local Ads. Advertisers set up their ads focused only on phone calls in these ads. These ads typically contain a headline, a brief description, and a business phone number. Google Call-Only Ads is an effective way of pursuing potential local customers.
   These ads help businesses directly connect to their customers over the phone.
   
   
10. Gmail Ads: Google Mail is another tool for reaching broad customers. Gmail Ads only appear in Gmail Inboxes. In Gmail Ads, targeted customers can be set up based on their interests and demographics. The email marketing conversion rate is higher. It is around 40 times more effective than other social media ads. Successful Gmail Ads require excellent communication skills.
    
    
11. Callout Extensions: Callout Extensions allow advertisers to put extra information in search ads. It highlights exclusive offers, features, and benefits for any product or service for a business. It appears below an ad description. Callout extensions are flexible. Advertisers can create various callout extensions for different ad groups or campaigns. These ads can be scheduled for a specific time. Callout Extensions increase ad rank in Google Ads. Callout Extensions help customers take action immediately for any service or conversion.
    
    
12. Site Link Extensions: Site Link Extensions provide customers extra links to various pages on a business website in search ads. These links are relevant. It cannot keep its characters up to 25. Site Link Extensions can improve Click Through Rate (CTR) and Quality Score.
    
    
13. Structured Snippet Extensions:  It is a type of ad extension in Google Ads. In Structured Snippet Extensions, advertisers can provide additional structured information about their products or services. It displays under text ad. It helps customers to understand better about businesses’ products or services. Structured Snippet Extensions character limit is 25. 

Google Ads Allow advertisers or businesses to choose the type of ad that they need. Advertisers can easily set up ad campaigns to achieve business goals and objectives. It is a powerful tool for maximizing ROI for businesses. Any business can improve its campaign performance and achieve desired business goals by choosing perfect ad strategies and using them effectively.